A Sweeter Step Towards Sustainability: Introducing ClimaLiner Packaging - Patisserie Valerie

A Sweeter Step Towards Sustainability: Introducing ClimaLiner Packaging

At Patisserie Valerie, we believe beautiful cakes deserve beautiful packaging, not just in how it looks, but in how it impacts the world around us.

That’s why we’re proud to announce that we are transitioning away from polystyrene in our delivery packaging and moving to RecyCold® ClimaLiner™ An innovative, paper-based thermal liner that keeps your cakes perfectly protected while helping us reduce our environmental footprint.

Sustainable Thermal Protection for Your Favourite Treats

Our celebration cakes, patisserie, and chilled treats require careful temperature control to ensure they arrive in perfect condition. ClimaLiner™ provides excellent insulation for ambient, chilled, and frozen products for up to 48 hours, protecting your order from temperature fluctuations during transit.

This means your Victoria Sponge, Chocolate Fudge Cake or Cookies & Cream Cake will arrive just as delicious as when it left our bakery.

Why We’re Making the Change

More Sustainable

ClimaLiner™ is made from more than 98.5% paper, making it recyclable, renewable, and biodegradable. Both the paper and glue components are accepted in standard paper recycling streams (as confirmed by the European Paper Recycling Council).

By moving away from polystyrene, we’re taking an important step towards reducing hard-to-recycle materials in our packaging.

Exceptional Thermal Protection

The insulating power of paper provides reliable temperature control for up to 48 hours. When paired with sustainable RecyCold® cool packs, protection is further optimised ensuring quality is never compromised.

Smarter, More Efficient Design

The thin, paper-based structure optimises box sizes and improves flexibility, helping to reduce excess packaging. As a one-way solution, it also eliminates the need for return logistics, making the process more efficient from bakery to doorstep.

A Premium Unboxing Experience

Strong, paper-based and customer-friendly, ClimaLiner™ enhances the unboxing experience while aligning with our commitment to quality. Sustainability doesn’t mean sacrificing elegance and your delivery will still feel just as special.

Seamless Integration, Same Great Service

ClimaLiners arrive ready-to-use in pre-defined standard lengths, meeting around 90% of packaging requirements. Delivered through an experienced distributor network, the transition has been smooth, meaning we can continue delivering your favourite treats without interruption.

Our Commitment

This change is part of our wider journey to make more responsible choices across our business. Every improvement, big or small, brings us closer to a more sustainable future.

Thank you for continuing to celebrate life’s sweetest moments with us.

Together, we’re making them a little kinder to the planet. 

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